BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTEGE (Record no. 2315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00333nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601s1997 xx 000 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA,SUBROTO |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTEGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1997 |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata Mcgraw Hill Education Private Limited |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | B.Tech Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Bill Number | Total Checkouts | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Echelon Institute of Technology | Echelon Institute of Technology | 21/01/2009 | Donate (Chairman Sir) | 6613 | 15/06/2022 | 15/06/2022 | B.Tech Books |